Competitors of Honda

lacquerese machine atomic number 18 crossting to a greater extent and more than than favorite in these few decades. In 2007, Japan turned into the worlds largest fomite producer and became 1 of main players in international vehicle industry (Jeffrey hay 2009). For instance, Honda, a well-kno(prenominal)n Japanese vehicle producer, it is as well as one of the beat simple machine sellers in Malaysia. Honda Malaysia Sdn Bhd was born in 15 November 2000 as a result of the brass of partnership between Honda Motor Co. Ltd. of Japan, DRB-HICOM Berhad and oriental Holdings Berhad.It produces a round-eyed range of point of intersection besides gondola, motorcycles, automobiles, power crops (such as motorboats), aircraft engines (HondaJet), mechanical man robot (ASIMO), fuel cell vehicles and solar films. The company promised to deliver highest customer propitiation to Malaysians than his rivals and holds the principles i) Respect for the Individual ii)The Three Joys (Soic hiro Honda 1951) iii) Maintaining a global viewpoint, we argon dedicated to proviso products of the highest tone yet at a reasonable price for worldwide customer satisfaction.The threesome delights were presented by Soichiro Honda, it consists of exult of get, joy of exchange and joy of creating. The Joy of buying belongs to the felicitousness of customers who bought product from Honda. Honda wishes their customer ordain be glad for buying their product. The joy of exchange belongs to the reseller of Hondas product. Honda hopes the product they sales talk is always in high type which generates profit for the reseller. The last joy belongs to the engineer. Honda. It refers to the happiness of an engineer when he manufactures a product which is high quality and valuable to the society.The three joys became motto of Honda since that. Honda Malaysia also strongly emphasizes its guideword The power of envis period which signifies turning woolgather to reality, a future with better engineering science and value. With a variety of gondola models, from the lower-priced metropolis to the higher(prenominal)-priced Accord, Honda could attracts people within all age groups and socioeconomic statuses. All potential buyers, disregarding of their social class, represented Hondas orient commercialise. Now, Honda Malaysia is in the top 5 vane which has the virtually rail railroad political machine sale in Malaysia. It is the winner for Putra brand award-silver since 2010, became one the most valuable brand in Malaysia.Honda tear down is the highest in New Vehicle gross sales Satisfaction for Malaysia Sales Satisfaction force Study in 2011. Other achievements ar Readers Digest Trusted Brands, Asian political machine Fuel Efficiency Awards and etc. These blazing performances above shows that Honda does try their best agree the promise made. On the other hand, Honda Malaysia does non like other businesses which however brook most concern on maximi sing the profit from the public. As a fragment of the society, it contri justes some of its profit to provide a better future for the next generation.For example, Honda dream fund was launched to provide aids to underprivileged students and their families with a chance to fulfil their ambition. Meanwhile, Honda Malaysia is also put int great effort in preservation of the environment. It had launched a programme which aims to harbor Sumatran rhinos from extinction. Business environment at present is changing rapidly In redact to sustain a business, it is very meaning(a) to understand the market place place and competitions. For Honda Malaysia, Toyota and Perodua ar ii of the competitors in Malaysia.First, Toyota is a reputed Japanese vehicle manufacturer which is set up by Kiichiro Toyoda on 1953. It is also one of the world largest car makers in the world. It produces wide range of car such as Van, MPVs, 4WD and etc. Toyota came into Malaysia on 1982, at that time it is n amed as Sejati Motor (joint endanger between UMW Corporation Sdn Bhd and Toyota Motor Corporation). On 1987, Sejati Motor changed its name to UMW Toyota . Sdn. Bhd. It stated its electric charge as i) achieve customer-first philosophy by delighting customer and manage good kinship with business partner. i) Deliver initiatory quality product that satisfies customer needs. iii) Contri exactlyes to society by preserving the environment and improve community function and etc. For Toyota, their motto is moving forrad, it means continuous improvement. Today, Toyota Malaysia is the third car brand with most market partake. Toyota and Honda has a spile of similarity, not only in terms of the place they originate but in terms market dumbfound for their product. They both are producing passengers vehicle as their main product. Moreover, they both focus on medium five-seat car. The Toyota Vios was ranked no. for the best 30 selling car models on division to may 2012, 13846 units had sold (5. 9% market dowery). Meanwhile, Honda urban center was rank no. 18 with 1971 of units sold (0. 8% market share). Despite the mechanical aspect, both cars share similar feature. For example, Anti-lock braking system (ABS), dual airbags, bole structure that reduce impact of set and etc. In terms of specification, Honda City is more superior. However, Vios is 7 times more than City in sales volume. On the other hand, Toyota holds 17. 4% of market share in the first half of 2012 and Honda only gets 3. %. Why such a capacious disparity does exist? It can be answer in two aspects. First, Toyota has cheaper selling price in general. Second, Toyota Malaysia was founded 13 historic period earlier than Honda. This would help Toyota get more loyal customer. Recently, both companies are putting more effort and attention in hybrid car. For example Toyota Prius and Honda Civic Hybrid. referable to the awareness of people about environmental issues, this new market is growing robust ly. found on the market share insure above, Toyota holds 13 % of the market share and 5% for Honda.In addition, statistical research made under shows that Toyotas market share has a declining trend, it dropped from 18% to 13%. These data are covering the gap between Toyota and Honda in term of competiveness is getting smaller and smaller. The Perusahaan Otomobil Kedua Sdn Bhd( Perodua), the local car maker is one of the competitors of Honda Malaysia. It was open in 1993, a joint affect company between Malaysian and Japanese partners. UMW Corporation Sdn Bhd , the partners of Toyota Malaysia is also the largest shareholder of Perodua.Their slogan is building car, people first. In put together words, they meant to be customer-centred. Currently, Perodua surpassed the first national car manufacturer of Malaysia- Proton Holding limited and gets the most market share. Their main product is small-sized car such as Viva and Myvi. The Myvi of Perodua is the bestselling car in Malay sia especially on the year to May 2012. As local car makers such as Perodua is younger equation to those outside car makers. To protect these sister industries, government give protection to them.They get massive subsidies, tax cut in exportation and government impose higher tax rate on external car. Thus, Malaysia are one the countries which has the expensive car price. These protections will go on until they are able to catch up those foreign competitors. So, these benefits do help Perodua a lot to be competitive. The main reason that Perodua is the competitor of Honda in Malaysia is the market share of cars in Malaysia, Perodua got the highest share in the market. As the fancy shown, market share of Perodua in Malaysia is 35% year to august 2012.Honda holds 5% in the market although Hondas automobile rescue higher quality of product than Perodua. agree to the market research, the bestselling car model in Malaysia is Perodua Myvi, get share of 15. 7% in the market in year t o May 2012, 36920 units was sold. As mentioned, Honda City gets 0. 8% of the market share. Due to the protection of goverment, Perodua is able to has a lower production cost. In coordinate words, Perodua beats Honda in term of price. The selling price of Myvi start from RM 43,912. 15, but for Honda City, it strat from RM85980.City is nearly 2 times more expensive than Myvi. As Malaysia is still a developing country, its income per capita is about 9000++ USD. Hence, many youngsters would put local car brand as their first choice. As mentioned above, environment tending is a critical issue now. mint nowadays are more select hybrid car. So far, Honda had already introduced two hybrid cars model, Honda Civic Hybrid and Honda get by Hybrid. In order to catch up the trend, Perodua started to develop their own hybrid car, Perodua Bezza. Perodua is showing their enthusiasm to become a world-class car maker.